Sure it can be fun. You run into a lot of folks you know or used to know. Some you may be happy to see. Others you say a polite hello to, but you really don't want to hear about the minutia of their lives, see pictures of their kids, learn about the struggles they are having at work.
It's just not all that interesting. Now imagine that the party happens every day. Phuh!

...people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,” says Lee Rainie, the director of the Pew Internet & American Life Project

Yet I do want my close friends and family to see and comment on my personal photos. I also want to post status updates and have various other online social exchanges with different groups of friends and colleagues.

There is no good solution for more private, group oriented social sharing today. Sharing is an all or nothing proposition. As I have scoured the landscape I find that traditional online groups services like Yahoo! Groups or Google Groups can be a partial solution to my social sharing needs. Sometimes private blogs or email may suffice. All useful tools, but they don’t support the powerful ability that social networks have to post status updates, post media, comment and easily track all of the above (and more) in an “activity feed”.
We need something new, something I am going to call social networks for groups, or just “social groups”. Social groups are kind of a marriage of the functionality you find in social portals like Facebook and traditional online groups services like Yahoo Groups. Social groups provide a way for groups of people with a real-world connections to engage and share in an environment where they don't have to worry about who sees what. Social groups are for groups of people who already know each other, mirroring “real life” relationships and connecting us online.
Against a backdrop of high unemployment, economic uncertainty and globalism we seek connection, a sense of belonging and community. Social groups can support connection and community by giving people who know and care about each other ways to easily share and stay in touch through private and intimate ongoing and ephemeral exchanges. Why should there only be one place to congregate and “be social”? And does it make sense that all your four hundred “friends” are there every time you want to share something? In real life you belong to different social groups. Some open. Some closed. Why not online?

Small is beautiful because small is intimate and because small is personal.
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