The conversation moves to where your friends are

Have you noticed that the conversation is no longer just happening "on" the content.

It used to be that you had to have your conversation about an article or a blog post "on" the article. I.e. the place you consumed content was also the place you talked about it. It's kind of like watching a movie and only being able to talk about it while you're in the movie theater. That makes no sense.

Now the conversation is happening where the people are - just like in real life. Blog posts are of course a part of the conversation. But increasingly the conversation is happening at places like Facebook, Twitter and my own favorite, Plum ;-)